MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

The team at JPR Genzy Digital Solutions stays ahead of emerging digital trends, including AI-driven personalization, authentic brand storytelling, and cross-channel marketing experiences. Their ...

Overview The marketing world in 2025 is evolving faster than ever. Brands are reshaping how they connect with audiences with ...

Precisely, the global leader in data integrity, today announced the winners of its 2025 Data Integrity Awards, honoring ...

OMN Next Gen SEO & KI-Marketing Schweiz has strengthened its position as a provider of artificial intelligence-driven ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

AI-powered platform Revmatics helps brands use data more effectively to scale conversions, lower acquisition costs, and drive sustainable growth.

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, successfully hosted the Marketing ...

The future of data security lies in understanding which identities can execute data processes and what other access those ...

One of the most important things that secondary data offers is time efficiency, as it saves a lot of time and effort by ...

Next Gen SEO & KI-Marketing Schweiz has unveiled an enhanced artificial intelligence-powered marketing platform designed to address the unique challenges of Switzerland’s multilingual business ...

Equip your marketing strategies with data from this list of financial and audience reports that reveal where digital growth ...