WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of ...

As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top of your to-do list. According to the CDC, customers with disabilities represent 26 ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...

Back in the heyday of the shopping mall, retailers attracted and retained customers with their in-store experience. Free samples, beautiful displays and attentive salespeople made shopping an ...

Unlock the secrets to generating massive profits by reselling Buc-ee’s products! In this video, we dive deep into the world ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for ...

If you’re hoping to break into e-commerce, there’s plenty of opportunity to make your mark. Retail ecommerce sales are expected to hit $7.4 trillion worldwide by 2025, up from $5.5 trillion this year, ...

More than any other aspect of a site, you need customers to be able to quickly find what they came for, while not overwhelming them with an overly complex structure. There is, on average, a less than ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

Why is e-commerce product photography essential for your e-commerce store? As the online landscape becomes increasingly competitive, high-quality product photography is more important than ever for ...

Most online retailers deploy analytics software that can generate insights into how shoppers engage — which products they search for, how they navigate categories and brands, which activity correlates ...